This article was originally published by our friends at the “Fort Worth Business Press” on January 10, 2011, right after our rebranding work in late 2010 after sixteen years in business. I was reminded of it as we launched our refreshed website this week, in preparation for our 25th year in business next year. I think it’s worth repeating.
Are you involved with an eligible nonprofit that is not yet registered for North Texas Giving Day (NTGD)*, scheduled for Thursday, September 20, 2018? Early bird registration ends this Friday, June 15th!
I presented the "Marketing and Communications for Fundraising & Development" module for the CFRE review course last summer, sponsored by the Dallas and Fort Worth chapters of the Association of Fundraising Professionals (AFP). Much of the emphasis of this particular module is the concept that our marketing and communications for fundraising and development must be donor-centric, but what does that really mean?
Social media can be an excellent component of a comprehensive fundraising and community engagement strategy, and with more than 800 million users on Facebook alone, it is no wonder that our clients seek to leverage this burgeoning trend to advance their missions.
Are you raising money, engaging others in your community, or recruiting volunteers? If so, it's critical to create a sense of urgency around their positive response to help. The following steps will make all the difference in engaging others, whether you are recruiting for a one-time event or promoting an important cause:
