Every now and then, I meet someone who seems perfectly wired for fundraising. Recently, after visiting with a new Development Director, I found myself thinking exactly that.
She brought a strong sales background, a genuine love of people, and a heart for a mission larger than herself. In other words, she already possessed many of the qualities that make exceptional fundraisers successful. Yet, like many professionals entering the fundraising field, she was looking for a framework that would help her understand the art and science of fundraising and turn it into a repeatable process.
That's when I shared one of the simplest and most useful fundraising tools I know: the Fundraising Continuum.





