A recent client success reminded me of the importance of gratitude and personal follow-up when unexpected generosity occurs. Last year, one of our private school clients received an unexpected $5,000 gift through North Texas Giving Day (NTGD). They were thrilled, but also pleasantly baffled, because the donors lived out-of-state, and no one on campus knew anything about them.
This article was originally published by our friends at the “Fort Worth Business Press” on January 10, 2011, right after our rebranding work in late 2010 after sixteen years in business. I was reminded of it as we launched our refreshed website this week, in preparation for our 25th year in business next year. I think it’s worth repeating.