A recent client success reminded me of the importance of gratitude and personal follow-up when unexpected generosity occurs. Last year, one of our private school clients received an unexpected $5,000 gift through North Texas Giving Day (NTGD). They were thrilled, but also pleasantly baffled, because the donors lived out-of-state, and no one on campus knew anything about them.
I attended Cathy Rigby is Peter Pan last month at Bass Hall in Fort Worth and was reminded of the principles of a successful fundraising appeal. The approach was spot-on.