Are you raising money, engaging others in your community, or recruiting volunteers? If so, it's critical to create a sense of urgency around their positive response to help. The following steps will make all the difference in engaging others, whether you are recruiting for a one-time event or promoting an important cause:
In 2005, Project Partners was assisting an independent school district foundation. The goals were to improve their community profile and raise more money. Then Hurricanes Katrina and Rita devastated the Gulf Coast. In their wake, the board volunteers, foundation and ISD staff hesitated to run a school district employee contributions campaign because the district staff had already responded very generously to both a call for help for hurricane victims and the annual United Way campaign.
On occasion, passionate people who are looking to advance their cause call me for help. Most of the time, they are looking to "raise funds fast". Knowing that fundraising is a process, is based on relationships, and depends on annual giving cycles by funders, I give them this simple checklist to get them started.
Too many times, I see boxes of beautiful collateral materials for events, marketing, outreach or fundraising campaigns happily living on the floors of agency storage rooms and offices. Thousands of dollars worth of materials never see the light of day. Are they helping to move the organization's mission forward?
One of our client's annual giving campaign has already achieved 95% of goal and the campaign still has five months to come to full fruition. Our assigned Project Partners project manager has done a terrific job directing this initiative, coaching and guiding staff and volunteers, who are very excited about the accomplishment, as you can imagine. How did this happen?
