A recent client success reminded me of the importance of gratitude and personal follow-up when unexpected generosity occurs. Last year, one of our private school clients received an unexpected $5,000 gift through North Texas Giving Day (NTGD). They were thrilled, but also pleasantly baffled, because the donors lived out-of-state, and no one on campus knew anything about them.
Are you involved with an eligible nonprofit that is not yet registered for North Texas Giving Day (NTGD)*, scheduled for Thursday, September 20, 2018? Early bird registration ends this Friday, June 15th!
I presented the "Marketing and Communications for Fundraising & Development" module for the CFRE review course last summer, sponsored by the Dallas and Fort Worth chapters of the Association of Fundraising Professionals (AFP). Much of the emphasis of this particular module is the concept that our marketing and communications for fundraising and development must be donor-centric, but what does that really mean?
Social media can be an excellent component of a comprehensive fundraising and community engagement strategy, and with more than 800 million users on Facebook alone, it is no wonder that our clients seek to leverage this burgeoning trend to advance their missions.
