We were first introduced to the good work of DNAWORKS through our client, the Tarrant County Coalition for Peace and Justice (TCCPJ). DNAWORKS, based in Fort Worth, Texas is dedicated to dialogue and healing through the arts - focusing on identity, heritage, culture, and liberation - and creates impact across the globe.
DNAWORKS reached out to us regarding some possible long-term development consulting, but upon learning of the opportunity to focus first on a year-end digital fundraising campaign, we all agreed to start there. The online campaign goals are to retain past donors and attract new ones, while providing recommendations on segmenting the current donor base for ongoing touchpoints during the year, as the basic principal that fundraising is relational still applies.
What will be your year-end fundraising focus?